Best Adobe Analytics Enterprise Phone Validation API & Email Verification Integration 2025

// Enhanced Adobe Analytics integration with 1lookup validation
// Initialize Adobe Analytics with enhanced data layer
window.digitalData = window.digitalData || {
  page: {},
  user: {},
  product: {},
  cart: {},
  event: {}
};

// Enhanced Adobe Analytics tracking with contact validation
class AdobeAnalyticsValidator {
  constructor(reportSuiteId, lookupApiKey) {
    this.reportSuiteId = reportSuiteId;
    this.lookupApiKey = lookupApiKey;
    this.validationCache = new Map();
    this.initializeAdobeAnalytics();
  }
  
  initializeAdobeAnalytics() {
    // Configure Adobe Analytics
    s.account = this.reportSuiteId;
    s.trackDownloadLinks = true;
    s.trackExternalLinks = true;
    s.trackInlineStats = true;
    s.linkDownloadFileTypes = "exe,zip,wav,mp3,mov,mpg,avi,wmv,pdf,doc,docx,xls,xlsx,ppt,pptx";
    s.linkInternalFilters = "javascript:,mailto:";
    s.linkLeaveQueryString = false;
    s.linkTrackVars = "None";
    s.linkTrackEvents = "None";
    s.usePlugins = true;
  }
  
  async trackPageViewWithValidation(pageData, userContext) {
    try {
      // Validate user contact information if present
      let userValidation = null;
      if (userContext && (userContext.email || userContext.phone)) {
        userValidation = await this.validateUserContactForAdobe(userContext);
      }
      
      // Enhance page data with validation results
      const enhancedPageData = {
        ...pageData,
        // User validation eVars (custom variables)
        eVar1: userValidation?.phone?.is_valid ? 'valid' : 'invalid', // Phone validation status
        eVar2: userValidation?.email?.is_valid ? 'valid' : 'invalid', // Email validation status
        eVar3: userValidation ? this.calculateEnterpriseUserQuality(userValidation) : 0, // User quality score
        eVar4: userValidation ? this.determineEnterpriseUserTier(userValidation) : 'unknown', // User tier
        eVar5: userValidation?.phone?.carrier_details?.name || '', // Phone carrier
        eVar6: userValidation?.phone?.location_details?.country || '', // User country
        eVar7: userValidation?.email?.domain_details?.type || '', // Email domain type
        eVar8: userValidation ? this.calculateEnterpriseAttributionWeight(userValidation) : 1.0, // Attribution weight
        // Custom events for validation
        events: pageData.events ? 
          `${pageData.events},event1` : 'event1' // Validation tracking event
      };
      
      // Set Adobe Analytics variables
      Object.keys(enhancedPageData).forEach(key => {
        if (key !== 'events' && enhancedPageData[key] !== undefined) {
          s[key] = enhancedPageData[key];
        }
      });
      
      if (enhancedPageData.events) {
        s.events = enhancedPageData.events;
      }
      
      // Update digital data layer
      if (userValidation) {
        digitalData.user = {
          ...digitalData.user,
          contactQualityScore: enhancedPageData.eVar3,
          userTier: enhancedPageData.eVar4,
          validationStatus: {
            phone: enhancedPageData.eVar1,
            email: enhancedPageData.eVar2
          },
          attributionWeight: enhancedPageData.eVar8,
          lastValidation: new Date().toISOString()
        };
      }
      
      // Send page view to Adobe Analytics
      const pageViewResult = s.t();
      
      // Track validation analytics separately
      if (userValidation) {
        this.trackValidationAnalytics(userValidation, 'page_view');
      }
      
      return { success: true, pageViewResult, userValidation };
      
    } catch (error) {
      console.error('Adobe Analytics validation error:', error);
      
      // Fallback to standard page view
      s.pageName = pageData.pageName || '';
      s.events = 'event2'; // Error tracking event
      s.eVar50 = error.message; // Error message
      
      return { success: false, error: error.message };
    }
  }
  
  async validateUserContactForAdobe(userContext) {
    // Check cache first for performance
    const cacheKey = `${userContext.email || ''}_${userContext.phone || ''}`;
    if (this.validationCache.has(cacheKey)) {
      return this.validationCache.get(cacheKey);
    }
    
    const response = await fetch('https://app.1lookup.io/api/v1/validate', {
      method: 'POST',
      headers: {
        'Authorization': `Bearer ${this.lookupApiKey}`,
        'Content-Type': 'application/json',
        'X-Integration': 'adobe-analytics-enterprise'
      },
      body: JSON.stringify({
        phone: userContext.phone,
        email: userContext.email,
        include_carrier_details: true,
        include_location_details: true,
        include_risk_assessment: true,
        enterprise_context: true
      })
    });
    
    if (!response.ok) {
      throw new Error(`Enterprise validation failed: ${response.status}`);
    }
    
    const validationData = await response.json();
    
    // Cache validation result for 1 hour
    this.validationCache.set(cacheKey, validationData);
    setTimeout(() => this.validationCache.delete(cacheKey), 3600000);
    
    return validationData;
  }
  
  calculateEnterpriseUserQuality(validationData) {
    let score = 0;
    
    // Email scoring for enterprise
    if (validationData.email?.is_valid) score += 40;
    if (validationData.email?.deliverability?.status === 'deliverable') score += 15;
    if (validationData.email?.domain_details?.type === 'business') score += 10;
    
    // Phone scoring for enterprise
    if (validationData.phone?.is_valid) score += 30;
    if (validationData.phone?.risk_assessment?.risk_level === 'low') score += 5;
    
    return Math.min(100, score);
  }
  
  determineEnterpriseUserTier(validationData) {
    const qualityScore = this.calculateEnterpriseUserQuality(validationData);
    
    if (qualityScore >= 85) return 'enterprise_premium';
    if (qualityScore >= 70) return 'enterprise_high_value';
    if (qualityScore >= 50) return 'enterprise_standard';
    return 'enterprise_basic';
  }
  
  calculateEnterpriseAttributionWeight(validationData) {
    let weight = 1.0;
    
    if (validationData.phone?.is_valid) weight += 0.25;
    if (validationData.email?.is_valid) weight += 0.25;
    if (validationData.email?.domain_details?.type === 'business') weight += 0.15;
    if (validationData.phone?.risk_assessment?.risk_level === 'low') weight += 0.10;
    
    return Math.min(2.0, weight);
  }
  
  trackValidationAnalytics(validationData, eventType) {
    // Track validation insights as separate Adobe Analytics call
    s.linkTrackVars = 'eVar10,eVar11,eVar12,events';
    s.linkTrackEvents = 'event10';
    s.eVar10 = eventType;
    s.eVar11 = validationData.phone?.is_valid ? 'valid' : 'invalid';
    s.eVar12 = validationData.email?.is_valid ? 'valid' : 'invalid';
    s.events = 'event10';
    
    s.tl(true, 'o', 'Contact Validation Analytics');
  }
}

// Enhanced Adobe Analytics server-side integration with validation
const axios = require('axios');

class AdobeAnalyticsServerValidator {
  constructor(reportSuiteId, apiKey, lookupApiKey) {
    this.reportSuiteId = reportSuiteId;
    this.apiKey = apiKey;
    this.lookupApiKey = lookupApiKey;
    this.baseUrl = 'https://api.omniture.com/admin/1.4/rest/';
  }
  
  async processVisitorDataWithValidation(visitorData, hitData) {
    try {
      // Extract contact information from visitor data
      const contactInfo = this.extractContactFromVisitorData(visitorData);
      
      if (contactInfo.phone || contactInfo.email) {
        // Validate contact information
        const validation = await this.validateVisitorContact(contactInfo);
        
        // Calculate enterprise visitor quality metrics
        const visitorQuality = this.calculateEnterpriseVisitorQuality(validation, visitorData);
        
        // Enhance hit data with validation insights
        const enhancedHitData = {
          ...hitData,
          // Enhanced eVars with validation data
          eVar20: validation.phone?.is_valid ? 'valid' : 'invalid',
          eVar21: validation.email?.is_valid ? 'valid' : 'invalid',
          eVar22: visitorQuality.overall_score,
          eVar23: visitorQuality.tier,
          eVar24: validation.phone?.carrier_details?.name || '',
          eVar25: validation.phone?.location_details?.country || '',
          eVar26: validation.email?.domain_details?.reputation || '',
          eVar27: visitorQuality.attribution_weight,
          eVar28: visitorQuality.lifetime_value_tier,
          eVar29: validation.fraud_risk_level || 'unknown',
          // Enhanced props for additional context
          prop10: visitorQuality.is_enterprise_user ? 'enterprise' : 'consumer',
          prop11: validation.phone?.risk_assessment?.risk_level || '',
          prop12: visitorQuality.marketing_segment,
          // Custom events for enterprise tracking
          events: this.buildEnterpriseEvents(hitData.events, visitorQuality)
        };
        
        // Send enhanced data to Adobe Analytics
        const result = await this.sendEnhancedDataToAdobe(enhancedHitData);
        
        // Process visitor segmentation
        await this.processEnterpriseSegmentation(visitorData.visitorId, visitorQuality);
        
        return {
          success: true,
          visitorQuality,
          adobeResult: result
        };
        
      } else {
        // Process without validation
        const result = await this.sendStandardDataToAdobe(hitData);
        return { success: true, adobeResult: result };
      }
      
    } catch (error) {
      console.error('Adobe Analytics server validation error:', error);
      
      // Send error tracking data
      await this.sendEnhancedDataToAdobe({
        ...hitData,
        eVar50: error.message,
        events: 'event50' // Error event
      });
      
      return { success: false, error: error.message };
    }
  }
  
  async validateVisitorContact(contactInfo) {
    const response = await axios.post('https://app.1lookup.io/api/v1/validate', contactInfo, {
      headers: {
        'Authorization': `Bearer ${this.lookupApiKey}`,
        'Content-Type': 'application/json',
        'X-Integration': 'adobe-analytics-server'
      }
    });
    
    return response.data;
  }
  
  calculateEnterpriseVisitorQuality(validation, visitorData) {
    let overallScore = 0;
    let tier = 'basic';
    let isEnterpriseUser = false;
    
    // Calculate base quality score
    if (validation.phone?.is_valid) overallScore += 40;
    if (validation.email?.is_valid) overallScore += 40;
    if (validation.email?.domain_details?.type === 'business') {
      overallScore += 15;
      isEnterpriseUser = true;
    }
    if (validation.phone?.risk_assessment?.risk_level === 'low') overallScore += 5;
    
    // Determine enterprise tier
    if (overallScore >= 85 && isEnterpriseUser) tier = 'enterprise_premium';
    else if (overallScore >= 70) tier = 'enterprise_high_value';
    else if (overallScore >= 50) tier = 'enterprise_standard';
    else tier = 'enterprise_basic';
    
    // Calculate attribution weight for enterprise attribution modeling
    let attributionWeight = 1.0;
    if (validation.phone?.is_valid) attributionWeight += 0.3;
    if (validation.email?.is_valid) attributionWeight += 0.3;
    if (isEnterpriseUser) attributionWeight += 0.4;
    
    return {
      overall_score: Math.min(100, overallScore),
      tier: tier,
      is_enterprise_user: isEnterpriseUser,
      attribution_weight: Math.min(2.0, attributionWeight),
      lifetime_value_tier: this.calculateLTVTier(validation, overallScore),
      marketing_segment: this.determineMarketingSegment(validation, isEnterpriseUser),
      conversion_probability: this.calculateConversionProbability(validation, overallScore)
    };
  }
  
  async sendEnhancedDataToAdobe(hitData) {
    // Use Adobe Analytics Data Insertion API for server-side data
    const dataInsertionPayload = {
      reportSuiteID: this.reportSuiteId,
      visitorID: hitData.visitorId,
      dateTime: new Date().toISOString(),
      ipAddress: hitData.ipAddress,
      userAgent: hitData.userAgent,
      // Enhanced variables
      ...this.formatAdobeVariables(hitData)
    };
    
    try {
      const response = await axios.post(
        'https://api.omniture.com/admin/1.4/rest/?method=DataSources.ProcessIncremental',
        dataInsertionPayload,
        {
          headers: {
            'X-WSSE': this.generateWSSEHeader(),
            'Content-Type': 'application/json'
          }
        }
      );
      
      return response.data;
      
    } catch (error) {
      console.error('Adobe Analytics data insertion error:', error);
      throw error;
    }
  }
  
  buildEnterpriseEvents(existingEvents, visitorQuality) {
    let events = existingEvents || '';
    
    // Add validation events
    if (events) events += ',';
    events += 'event20'; // Contact validation event
    
    if (visitorQuality.is_enterprise_user) {
      events += ',event21'; // Enterprise user event
    }
    
    if (visitorQuality.overall_score >= 80) {
      events += ',event22'; // High quality user event
    }
    
    return events;
  }
  
  async processEnterpriseSegmentation(visitorId, visitorQuality) {
    // Create or update visitor segments based on quality
    try {
      await this.updateVisitorSegment(visitorId, {
        qualityTier: visitorQuality.tier,
        isEnterpriseUser: visitorQuality.is_enterprise_user,
        attributionWeight: visitorQuality.attribution_weight,
        ltvTier: visitorQuality.lifetime_value_tier
      });
    } catch (error) {
      console.error('Visitor segmentation error:', error);
    }
  }
}

// Advanced digital data layer enhancement with contact validation
class EnterpriseDataLayerManager {
  constructor(lookupApiKey) {
    this.lookupApiKey = lookupApiKey;
    this.validationQueue = [];
    this.enterpriseMetrics = new Map();
    
    // Initialize enhanced digital data layer
    this.initializeEnterpriseDataLayer();
  }
  
  initializeEnterpriseDataLayer() {
    window.digitalData = window.digitalData || {
      page: {
        pageInfo: {},
        category: {},
        attributes: {}
      },
      user: {
        profile: [],
        segment: {},
        validation: {},
        enterprise: {}
      },
      product: [],
      cart: {},
      transaction: {},
      event: [],
      version: '2025.1'
    };
    
    // Add validation extension to data layer
    window.digitalData.validation = {
      contactQuality: {},
      enterpriseMetrics: {},
      attributionWeights: {},
      segmentationData: {}
    };
  }
  
  async enhanceUserProfileWithValidation(userId, userProfile) {
    try {
      // Extract contact information
      const contactInfo = {
        phone: userProfile.phone || userProfile.phoneNumber,
        email: userProfile.email || userProfile.emailAddress
      };
      
      if (contactInfo.phone || contactInfo.email) {
        // Validate contact information
        const validation = await this.validateEnterpriseContact(contactInfo);
        
        // Calculate comprehensive enterprise metrics
        const enterpriseMetrics = this.calculateComprehiseEnterpriseMetrics(
          validation,
          userProfile
        );
        
        // Enhance digital data layer user object
        window.digitalData.user = {
          ...window.digitalData.user,
          profile: [{
            profileInfo: {
              ...userProfile,
              // Enhanced with validation data
              contactValidationStatus: validation.overall_status,
              phoneValidation: validation.phone?.is_valid,
              emailValidation: validation.email?.is_valid,
              userQualityScore: enterpriseMetrics.quality_score,
              enterpriseUserTier: enterpriseMetrics.tier,
              lifetimeValueTier: enterpriseMetrics.ltv_tier,
              conversionProbability: enterpriseMetrics.conversion_probability
            },
            demographic: {
              ...userProfile.demographic,
              phoneCarrier: validation.phone?.carrier_details?.name,
              phoneCountry: validation.phone?.location_details?.country,
              phoneRegion: validation.phone?.location_details?.region,
              emailDomainType: validation.email?.domain_details?.type,
              emailReputation: validation.email?.domain_details?.reputation
            },
            behavioral: {
              ...userProfile.behavioral,
              contactQualityInfluence: enterpriseMetrics.behavioral_influence,
              attributionWeight: enterpriseMetrics.attribution_weight,
              engagementPrediction: enterpriseMetrics.engagement_prediction
            }
          }],
          segment: {
            ...window.digitalData.user.segment,
            qualitySegment: enterpriseMetrics.quality_segment,
            enterpriseSegment: enterpriseMetrics.enterprise_segment,
            valueSegment: enterpriseMetrics.value_segment,
            riskSegment: enterpriseMetrics.risk_segment
          },
          validation: {
            lastValidated: new Date().toISOString(),
            validationConfidence: enterpriseMetrics.validation_confidence,
            dataQualityScore: enterpriseMetrics.data_quality_score,
            fraudRiskLevel: validation.fraud_risk_level || 'unknown'
          },
          enterprise: {
            isEnterpriseUser: enterpriseMetrics.is_enterprise_user,
            businessClassification: enterpriseMetrics.business_classification,
            accountTier: enterpriseMetrics.account_tier,
            priorityLevel: enterpriseMetrics.priority_level
          }
        };
        
        // Update validation-specific data layer
        window.digitalData.validation = {
          contactQuality: {
            overall: enterpriseMetrics.quality_score,
            phone: validation.phone?.quality_score || 0,
            email: validation.email?.quality_score || 0,
            combined: enterpriseMetrics.combined_quality_score
          },
          enterpriseMetrics: {
            tier: enterpriseMetrics.tier,
            ltv: enterpriseMetrics.ltv_tier,
            conversion: enterpriseMetrics.conversion_probability,
            engagement: enterpriseMetrics.engagement_prediction
          },
          attributionWeights: {
            overall: enterpriseMetrics.attribution_weight,
            phone: validation.phone?.is_valid ? 1.3 : 1.0,
            email: validation.email?.is_valid ? 1.2 : 1.0,
            enterprise: enterpriseMetrics.is_enterprise_user ? 1.5 : 1.0
          },
          segmentationData: {
            primary: enterpriseMetrics.quality_segment,
            secondary: enterpriseMetrics.enterprise_segment,
            behavioral: enterpriseMetrics.behavioral_segment,
            value: enterpriseMetrics.value_segment
          }
        };
        
        // Store enterprise metrics for analytics
        this.enterpriseMetrics.set(userId, enterpriseMetrics);
        
        // Trigger data layer update event
        this.triggerDataLayerEvent('userProfileEnhanced', {
          userId: userId,
          qualityScore: enterpriseMetrics.quality_score,
          tier: enterpriseMetrics.tier,
          validationTimestamp: new Date().toISOString()
        });
        
        return { success: true, enterpriseMetrics };
        
      } else {
        // Handle users without contact information
        this.enhanceWithoutValidation(userId, userProfile);
        return { success: true, message: 'No contact information to validate' };
      }
      
    } catch (error) {
      console.error('Enterprise profile enhancement error:', error);
      
      // Update data layer with error information
      window.digitalData.validation.lastError = {
        timestamp: new Date().toISOString(),
        message: error.message,
        userId: userId
      };
      
      return { success: false, error: error.message };
    }
  }
  
  calculateComprehiseEnterpriseMetrics(validation, userProfile) {
    let qualityScore = 0;
    let isEnterpriseUser = false;
    
    // Base quality calculation
    if (validation.phone?.is_valid) qualityScore += 40;
    if (validation.email?.is_valid) qualityScore += 40;
    if (validation.email?.domain_details?.type === 'business') {
      qualityScore += 15;
      isEnterpriseUser = true;
    }
    if (validation.phone?.risk_assessment?.risk_level === 'low') qualityScore += 5;
    
    // Enterprise-specific enhancements
    const tier = this.determineEnterpriseTier(qualityScore, isEnterpriseUser);
    const ltvTier = this.calculateEnterpriseLTVTier(validation, qualityScore);
    const attributionWeight = this.calculateEnterpriseAttributionWeight(validation);
    
    return {
      quality_score: Math.min(100, qualityScore),
      tier: tier,
      ltv_tier: ltvTier,
      attribution_weight: attributionWeight,
      is_enterprise_user: isEnterpriseUser,
      validation_confidence: this.calculateValidationConfidence(validation),
      data_quality_score: this.calculateDataQualityScore(validation, userProfile),
      business_classification: this.classifyBusinessType(validation),
      account_tier: this.determineAccountTier(qualityScore, isEnterpriseUser),
      priority_level: this.calculatePriorityLevel(qualityScore, isEnterpriseUser),
      quality_segment: this.determineQualitySegment(qualityScore),
      enterprise_segment: this.determineEnterpriseSegment(isEnterpriseUser, validation),
      value_segment: this.determineValueSegment(ltvTier),
      risk_segment: this.determineRiskSegment(validation),
      behavioral_segment: this.determineBehavioralSegment(validation, userProfile),
      conversion_probability: this.calculateConversionProbability(qualityScore, isEnterpriseUser),
      engagement_prediction: this.calculateEngagementPrediction(validation, userProfile),
      behavioral_influence: this.calculateBehavioralInfluence(validation),
      combined_quality_score: this.calculateCombinedQualityScore(validation, userProfile)
    };
  }
  
  triggerDataLayerEvent(eventName, eventData) {
    // Add event to digital data layer
    window.digitalData.event.push({
      eventInfo: {
        eventName: eventName,
        eventData: eventData,
        timestamp: new Date().toISOString(),
        source: '1lookup-validation'
      }
    });
    
    // Trigger Adobe Analytics custom event if available
    if (typeof s !== 'undefined' && s.events) {
      s.events = s.events ? `${s.events},event30` : 'event30';
      s.eVar30 = eventName;
      s.tl(true, 'o', `Data Layer Event: ${eventName}`);
    }
    
    // Trigger custom data layer event for other analytics tools
    if (typeof dataLayer !== 'undefined') {
      dataLayer.push({
        event: 'contactValidation',
        eventName: eventName,
        eventData: eventData
      });
    }
  }
}

// Advanced customer lifetime value analysis with contact validation for Adobe Analytics
class AdobeAnalyticsLTVAnalyzer {
  constructor(reportSuiteId, lookupApiKey) {
    this.reportSuiteId = reportSuiteId;
    this.lookupApiKey = lookupApiKey;
    this.ltvModels = new Map();
    this.enterpriseSegments = {
      premium: { weight: 2.0, expectedLTV: 5000 },
      highValue: { weight: 1.6, expectedLTV: 3000 },
      standard: { weight: 1.2, expectedLTV: 1500 },
      basic: { weight: 1.0, expectedLTV: 500 }
    };
  }
  
  async analyzeLTVWithContactValidation(customerId, transactionHistory, contactData) {
    try {
      // Validate customer contact information
      const contactValidation = await this.validateEnterpriseCustomer(contactData);
      
      // Calculate contact-enhanced LTV metrics
      const ltvAnalysis = this.calculateEnhancedLTV(
        transactionHistory,
        contactValidation
      );
      
      // Generate comprehensive LTV insights
      const ltvInsights = {
        customer_id: customerId,
        analysis_date: new Date().toISOString(),
        // Contact validation context
        contact_quality_score: contactValidation.quality_score,
        contact_tier: contactValidation.tier,
        is_enterprise_customer: contactValidation.is_enterprise,
        validation_confidence: contactValidation.confidence,
        // LTV calculations
        historical_ltv: ltvAnalysis.historical_ltv,
        predicted_ltv: ltvAnalysis.predicted_ltv,
        contact_adjusted_ltv: ltvAnalysis.contact_adjusted_ltv,
        ltv_confidence_score: ltvAnalysis.confidence_score,
        // Segmentation insights
        ltv_tier: ltvAnalysis.ltv_tier,
        value_segment: ltvAnalysis.value_segment,
        growth_potential: ltvAnalysis.growth_potential,
        // Risk assessment
        churn_risk: ltvAnalysis.churn_risk,
        fraud_risk_impact: ltvAnalysis.fraud_risk_impact,
        // Attribution insights
        attribution_weight: ltvAnalysis.attribution_weight,
        marketing_efficiency_score: ltvAnalysis.marketing_efficiency,
        // Optimization recommendations
        optimization_opportunities: ltvAnalysis.optimization_opportunities,
        recommended_actions: ltvAnalysis.recommended_actions
      };
      
      // Track LTV analysis in Adobe Analytics
      await this.trackLTVAnalysis(customerId, ltvInsights);
      
      // Update customer segmentation
      await this.updateCustomerSegmentation(customerId, ltvInsights);
      
      return ltvInsights;
      
    } catch (error) {
      console.error('LTV analysis error:', error);
      return { error: error.message, customer_id: customerId };
    }
  }
  
  calculateEnhancedLTV(transactionHistory, contactValidation) {
    // Calculate historical LTV
    const historicalLTV = transactionHistory.reduce((sum, transaction) => 
      sum + parseFloat(transaction.value), 0
    );
    
    // Base predicted LTV using transaction patterns
    const basePredictedLTV = this.calculateBasePredictedLTV(transactionHistory);
    
    // Contact quality adjustment factor
    const qualityAdjustment = this.calculateLTVQualityAdjustment(contactValidation);
    
    // Contact-adjusted LTV
    const contactAdjustedLTV = basePredictedLTV * qualityAdjustment;
    
    // Calculate confidence score
    const confidenceScore = this.calculateLTVConfidenceScore(
      transactionHistory,
      contactValidation
    );
    
    // Determine LTV tier
    const ltvTier = this.determineLTVTier(contactAdjustedLTV, contactValidation);
    
    // Risk assessments
    const churnRisk = this.calculateChurnRisk(transactionHistory, contactValidation);
    const fraudRiskImpact = this.calculateFraudRiskImpact(contactValidation);
    
    return {
      historical_ltv: Math.round(historicalLTV * 100) / 100,
      predicted_ltv: Math.round(basePredictedLTV * 100) / 100,
      contact_adjusted_ltv: Math.round(contactAdjustedLTV * 100) / 100,
      confidence_score: Math.round(confidenceScore * 100) / 100,
      ltv_tier: ltvTier,
      value_segment: this.determineValueSegment(contactAdjustedLTV),
      growth_potential: this.calculateGrowthPotential(
        contactAdjustedLTV, 
        historicalLTV, 
        contactValidation
      ),
      churn_risk: churnRisk,
      fraud_risk_impact: fraudRiskImpact,
      attribution_weight: this.calculateLTVAttributionWeight(contactValidation),
      marketing_efficiency: this.calculateMarketingEfficiency(
        contactAdjustedLTV, 
        contactValidation
      ),
      optimization_opportunities: this.identifyLTVOptimizationOpportunities(
        contactAdjustedLTV,
        contactValidation,
        transactionHistory
      ),
      recommended_actions: this.generateLTVRecommendations(
        ltvTier,
        contactValidation,
        churnRisk
      )
    };
  }
  
  async validateEnterpriseCustomer(contactData) {
    const response = await fetch('https://app.1lookup.io/api/v1/validate', {
      method: 'POST',
      headers: {
        'Authorization': `Bearer ${this.lookupApiKey}`,
        'Content-Type': 'application/json',
        'X-Integration': 'adobe-analytics-ltv'
      },
      body: JSON.stringify({
        ...contactData,
        include_enterprise_data: true,
        include_ltv_indicators: true
      })
    });
    
    const validation = await response.json();
    
    return {
      quality_score: this.calculateEnterpriseQualityScore(validation),
      tier: this.determineEnterpriseTier(validation),
      is_enterprise: this.isEnterpriseCustomer(validation),
      confidence: this.calculateValidationConfidence(validation),
      phone_verified: validation.phone?.is_valid,
      email_verified: validation.email?.is_valid,
      business_domain: validation.email?.domain_details?.type === 'business',
      fraud_risk_level: validation.fraud_risk_level || 'unknown',
      geographic_region: validation.phone?.location_details?.region
    };
  }
  
  calculateLTVQualityAdjustment(contactValidation) {
    let adjustment = 1.0;
    
    // Quality-based adjustments
    if (contactValidation.phone_verified) adjustment += 0.15;
    if (contactValidation.email_verified) adjustment += 0.15;
    if (contactValidation.business_domain) adjustment += 0.25;
    if (contactValidation.fraud_risk_level === 'low') adjustment += 0.10;
    
    // Enterprise tier adjustments
    const tierAdjustments = {
      'enterprise_premium': 1.8,
      'enterprise_high_value': 1.5,
      'enterprise_standard': 1.2,
      'enterprise_basic': 1.0
    };
    
    adjustment *= (tierAdjustments[contactValidation.tier] || 1.0);
    
    return Math.min(2.5, adjustment); // Cap at 2.5x
  }
  
  async trackLTVAnalysis(customerId, ltvInsights) {
    // Track LTV analysis in Adobe Analytics
    s.eVar40 = customerId;
    s.eVar41 = ltvInsights.ltv_tier;
    s.eVar42 = ltvInsights.contact_adjusted_ltv.toString();
    s.eVar43 = ltvInsights.value_segment;
    s.eVar44 = ltvInsights.contact_quality_score.toString();
    s.eVar45 = ltvInsights.is_enterprise_customer ? 'enterprise' : 'consumer';
    s.prop15 = ltvInsights.churn_risk;
    s.prop16 = ltvInsights.growth_potential.toString();
    
    // Custom events for LTV analysis
    s.events = 'event40'; // LTV analysis event
    if (ltvInsights.ltv_tier === 'high' || ltvInsights.ltv_tier === 'premium') {
      s.events += ',event41'; // High value customer event
    }
    
    // Send LTV tracking data
    s.t();
    
    // Reset variables
    this.resetAdobeVariables();
  }
  
  identifyLTVOptimizationOpportunities(adjustedLTV, contactValidation, transactionHistory) {
    const opportunities = [];
    
    // High-quality customer with low LTV
    if (contactValidation.quality_score >= 80 && adjustedLTV < 2000) {
      opportunities.push({
        type: 'high_quality_low_ltv',
        priority: 'high',
        description: 'High-quality customer with unexploited LTV potential',
        potential_impact: 'high',
        recommended_actions: ['Personalized upselling', 'Premium product recommendations']
      });
    }
    
    // Enterprise customer with standard LTV
    if (contactValidation.is_enterprise && adjustedLTV < 3000) {
      opportunities.push({
        type: 'enterprise_expansion',
        priority: 'high',
        description: 'Enterprise customer with expansion potential',
        potential_impact: 'very_high',
        recommended_actions: ['B2B account expansion', 'Enterprise solution upselling']
      });
    }
    
    // Verified contact with engagement opportunity
    if (contactValidation.phone_verified && contactValidation.email_verified) {
      opportunities.push({
        type: 'multi_channel_engagement',
        priority: 'medium',
        description: 'Fully verified customer ready for multi-channel campaigns',
        potential_impact: 'medium',
        recommended_actions: ['Cross-channel marketing', 'Loyalty program enrollment']
      });
    }
    
    return opportunities;
  }
}